Alexis J. Ferguson
Telling Captivating Stories is My Passion
This love for crafting compelling stories continues to fuel my search for new opportunities, where I can bring my unique blend of creativity and strategic insight to create meaningful and engaging digital experiences.
As a storyteller at heart, my professional journey has been driven by a passion for weaving narratives that resonate with audiences on a deeper level. From my early aspirations in the Bahamas to making impactful strides in New York City's dynamic digital landscape, storytelling has been the compass guiding my achievements in content strategy and community engagement.
Profesional Highlights
My Work
01
Digital Content Creator
Contributed to content development for social content at Zola, including Instagram and TikTok, and managed the distribution of content across CRM, paid and organic social, acquisition, and PR. Also produced a minimum of 3 pieces of social content weekly, resulting in a current total of 1.6M organic and 8.2M paid views on TikTok, and 82k views on Instagram.
From ideas to assets
02
Creative Writer and Editorial Strategy
Owned the strategy and publication schedule for Zola's library of 1500+ articles, Expert Advice, garnering an average of 2M unbranded organic search impressions. Also led outreach for, wrote, edited, and published 3+ brand-relevant content series.
Planning, writing, & publishing - Oh my!
03
Brand and Content Associate
Ran Zola's monthly content newsletter leading to increased open rates and CTRs exceeding monthly and quarterly averages. Also supported the planning and execution of brand and partnership programs, working with brands like Policygenius, Ring Concierge, Nerdwallet, and Rent the Runway.
Connecting audiences to brands' stories
